The Object Orientation of Teams: How the Nature of Code Makes Us Work Differently
We all know how technologies like the telegraph, the telephone, and the printing press impacted the way we work together and how we share information. But how does the nature of the way we code impact the way we work and live? Do the dynamics of information flow and data structures dictate the dynamics of the teams that manage it or is it just a loose association? Lisa will explore different types of collaborative team structures and theorize about how the nature of code and content we use to create our online world change the way organizations at large must work.
In a 20-year career, Lisa has paved the way in the discipline of digital governance, helping organizations stabilize their complex, multi-stakeholder digital operations. Lisa’s focus centers around understanding and interpreting how the advent and prolific growth of digital impacts organizations, as well as the maturation of digital as a distinct vocational discipline in the enterprise.
Currently, Lisa is president of Digital Governance Solutions at ActiveStandards. Lisa began her career in digital in Silicon Valley in 1995 coding Web pages for Netscape. She was a program manager for Web publishing at Cisco Systems before establishing WelchmanPierpoint—a consultancy focused on large website management—in 1999. At WelchmanPierpoint, Lisa conducted early governance projects and established the first structured methodology for assessing digital governance maturity. For leisure, Lisa enjoys playing jazz piano and cooking for friends.
Designing for Gendered Audiences
Time magazine recently proclaimed that the transgender movement is “the next civil rights frontier.” Are you unsure of what it means to be transgender? You’re not alone.
Everyone has a gender identity. Gender influences our customers’ behaviors. It influences the way our customers present themselves to the world. We’re making design decisions for customers whose gender identity affects their lives, both offline and online.
Designers have struggled to understand the intersection of gender and design for decades. We often overlook gender or take it for granted. Sometimes we resort to assumptions like women like pink stuff and men like football, but these assumptions rarely help us make an authentic connection with our audience.
Meanwhile, a new civil rights movement is disrupting the notion of gender identity. As designers, what do we need to understand about gender identity? How do we design experiences that are inclusive for everyone?
The answer, as any UX designer will tell you, is it depends. Gender’s role in the design process varies from project to project. We’ll explore gender identity, what we as designers need to know about gender identity, and why an understanding of gender identity will help us make effective designs even stronger.
Jessica is a User Experience (UX) designer and educator who speaks, writes, and volunteers for many things UX. She’s spoken internationally at conferences such as SXSW, Midwest UX, IA Summit, UX Camp Ottawa, and UX Cambridge (UK). She’s organized UX book club meetings, taught classes for Girl Develop It Philadelphia, and served on the board of PhillyCHI, Philadelphia’s UX community. She’s now a faculty member at Center Centre, a UX design trade school in Chattanooga, Tennessee. Prior to joining Center Centre, she was a senior experience designer at Happy Cog and lead UX designer at AWeber.